peanut butter & co. 

For this project, my partner and I were asked to choose a brand of peanut butter and construct a creative brief outlining the campaign angle we came up with. Our concept was inspired by the idea of PB & Co’s addictive qualities, so we created ads that resemble the exterior of a pill bottle.

Each headline is tailored to the features and benefits of the PB & Co. products, and targets mothers between the ages of 30-50. They follow the themes of addiction, pleasure, and indulgence, since PB & Co. is something their customers can’t live without.