Puffs tissues

For this Puffs campaign, the goal was to create three print ad variations, each featuring a different approach. The first advertisement is a straight-forward presentation of the product itself. The second graphic aims to show the benefits of using Puffs tissues. The final advertisement uses the alternative approach to convince the viewer that Puffs is the better choice. The campaign is tied together with one common idea, which is shown in each ad through the slogan “The tissue you can trust.”